Entrepreneurial new product or service innovation

Как заказчик описал требования к работе:

2000 слов. Section A The Concept (discuss using entrepreneurial secondary literature the importance of the concept then answer the questions below regarding the chosen product or service) - 30% of final mark 1. The product or service should be clearly described, preferably with an image, illustrati ng the innovation via its unique features and benefits and discuss what led to the insight to create the product/service 2. Please identify the unique value proposition the product/service offered to the relevant consumers. Please also discuss any potential competitors that may have launched a similar product/service in the past and how the product/service you have identified differentiates itself from the nearest competitive offering. Section B Industry Market Analysis (discuss using entrepreneurial secondary literature the importance of an Industry Market analysis, then answer the questions below regarding the chosen product or service) – 35% of final mark 1. Discuss the detailed target market for the new product/service. Please ensure that the target market includes demographics geographics, psychographics and behavioral. It also worth commenting on whether any competitors targeted their offering to the same or a different target market. Targeting may have a significant effect on an innovation’s performance in the market. 2. Critique the marketing of the product/service. This can include, but is not limited to, communication and distribution channels selected (online, offline or both) chosen for the launch of the product/service, pricing, timing of the launch, etc. How well was the product’s/service’s unique value proposition communicated to consumers and did consumers clearly recognize the value of the innovation? Section C Product/Service Analysis (discuss using entrepreneurial secondary literature the importance of The Product/Service analysis then answer the questions below regarding the chosen product or service) – 35% of final mark 1. Further, discuss the sustainability of the innovation, i.e. how well or how poorly was it received by target market, i.e. was the resulting growth (revenue) sustainable and how does the innovation continue to add value to the stakeholders today? What, if any, “barriers to entry” did the providers create to prevent early imitators? 2. What are the characteristics responsible for the innovation’s long-term success or failure? Please discuss the key factors that contributed in important ways to the ultimate success or failure of the innovation

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Заказчик
заплатил

200 ₽

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Гарантия сервиса
Автор24

20 дней

Заказчик воспользовался гарантией, чтобы исполнитель повысил уникальность работы

5 декабря 2020

Заказ завершен, заказчик получил финальный файл с работой